The importance of using influencers in your business
There are many ways, techniques, and ways to market your business online, but do you know the advantages of using influencers?
Influencers are part of the content of many timelines, you should follow one or the other yourself, but what sets them apart from other users? Easy: They have audiences and high engagement.
When it comes to engagement, influencers tend to have a much higher engagement rate than company accounts, so a niche influencer can have much more impact than a traditional advertisement due to the following factors:
- Influencers who stick to specific niches can gather around them a very engaged audience, although the number of followers is not as high as other profiles, the “quality” of followers is usually much higher.
- In addition to the higher engagement rate, using influencers leaves a much lighter tone in the contact with the target audience, as it is not a company talking to the public, but a person that the public knows, trusts, and mainly listen to.
The point is that it is much easier to create empathy and bonds with the image of another human being than with a company, no matter how hard it tries to appear close to the public. People identify with the influencer, they often see them practically as close friends and the authority that each one of them has in one issue or another serves as the final card to validate the brand or product in front of the public, as they will be associating their image, credibility, and values with partner brands.
So, would you hire an influencer to promote your brand? Tell us in the comments!
