Great and simple practices for social media
Are you looking for best practices to use on your business’s social media? Check out some practices that can leverage your performance below.
- Quality content: This one is pretty intuitive, producing quality content. It’s no use taking super good care of your profile if your content doesn’t add value or solve a problem for the public. After all, your engagement will be pretty low by doing this.
Another tip is not to just sell your business online, studies show that organic traffic obtained through relevant content generates much more sales, in addition to improving customer perception of the company.
- Hashtags: Always use hashtags. But don’t just use any, a good hashtag is relevant to your audience and directly related to your content. No tagging random hashtags with high exposure if they don’t communicate with your audience. So focus on relevant hashtags and reach the right audience.
- Consistency: This tip may seem obvious to some, but it’s amazing how there are people who don’t realize the importance of consistency in posts. Good quality posts are needed to engage well, but that alone is not enough. You must be consistent and post with a certain frequency, otherwise, your reach will decrease over time, thus decreasing engagement and therefore the result of your strategy. No posting once a month, but also be careful not to post too much, posting more than three times a day can be too much for your user who will feel swamped by posts from your brand, but the reality is that it depends on your niche, so search.